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Business Resource Center --
Advertising & Marketing
General
Resources
Need stunning photos?
Photos.com
If you do marketing
communications, this site has thousands of royalty-free photos at
one low price.
kanoodle.com
Advertise your website today with this pay-per-click service and
increase your ROI.
Overture
With Overture (formerly goto.com) you set your own cost-per-lead
and pay only for targeted customers, leading to a high RIO.
ah-ha.com
Receive all the branding and exposure the Internet can offer -- at
a price you can afford. Drive targeted traffic to your site for a
fraction of the cost of traditional advertising.
Words
That Sell
Get a free 12-month subscription to their newsletter if you want
to maximize your profits, discover 1001 proven marketing and
copywriting ideas to double your profits in areas that include
direct mail, internet marketing, copywriting, website design,
print advertising and more.
roving.com
An email marketing manager for small business through which you
can build and manage your opt-in email lists, create great looking
HTML newsletters and promotions, and track your results with
extensive reporting features.
Internet Marketing Tips Newsletter
Subscribe for free to this newsletter written by Corey Rudl, an
Internet Marketing guru.
Internet News
Bureau
Get the word out to 1200 online media outlets instantly.
1st Steps:
Marketing and Design Daily
Oriented towards marketing on the web.
Advertica.com
Trilingual portal for Latin America's advertising and marketing
communities, offers real-time news geared to industry.
Advertising Age
Source of marketing, advertising and media news, information and
analysis.
Advertising Graveyard,
The
Ad campaigns which never quite made it out the door.
Advertising Law
Maintained by a partner in the Washington, D.C. law firm of Arent
Fox Kintner Plotkin & Kahn.
Advertising Law Resource
Center
Contains information for advertisers, agencies, attorneys, and
other ad professionals. They publish "Advertising Compliance".
Advertising Quotes
Quotes in lots of categories from the Dept of Advertising at the
University of Texas at Austin.
Brand Marketing
A monthly trade newspaper for brand managers, sales and marketing
executives, and anyone responsible for bringing branded products
to the consumer market.
Brandera.com
A business-to-business marketplace for creative, advertising and
marketing professionals. Timely news articles, free online
portfolios for freelancers, comprehensive ad agency listings, a
fully searchable resource center and whitepages directory, job
classifieds, an online collaborative teamspace, and more.
BrandWeek Online
Affiliated with Ad Week.
BuildingBrands
Focused on brands, branding, marketing and communications. It has
been set up by a small team of marketing professionals (including
senior client and advertising agency people) as a way of sharing
many years of experience in building brands that build business.
Communication Arts
For graphic designers, art directors, copywriters, photographers,
illustrators, and multimedia designers.
customersat.com
Resource and destination for customer satisfaction and survey
research professionals.
Database Marketing
Institute
Education and software for Relationship Marketing.
Direct Magazine
Covers everything of interest to the direct marketeer, including
postal and regulatory concerns, internet marketing and all the
other challenges facing direct marketing professionals.
Direct Marketing News
The online daily newspaper of Direct Marketing.
DMPLAZA
Organizes and Indexes Web information relating to the Direct
Marketing industry.
Edith Roman Associates
List broker and manager. Offers a search engine with over 30,000
mailing lists worldwide plus downloadable articles.
Faith Popcorn
Faith Popcorn, best-selling author of Clicking and The Popcorn
Report, is founder of BrainReserve, the futurist marketing
consultancy she established in 1974. Recognized as a Trend expert,
she has identified such societal concepts as "Cocooning," "Cashing
Out," "Anchoring" and "Pleasure Revenge."
GuestFinder
Service for people who work in the media to find guests and
interview sources.
Impax
Award-winning experts in the fields of advertising (TV, radio,
print); direct marketing; strategic development (including media
planning); sales promotions; collateral materials;
merchandising/premium items; public relations; and Web site
development.
Industrial Marketing Management
The International Journal of Marketing for Industrial and
High-Tech Firms. Provides in-depth case studies geared to the
needs of marketing managers, executives and professors.
Institute for the Study
of Business Markets
Sponsored by the Smeal College of Bus. Admin. at Penn State.
Journal of
Advertising
Published to contribute to the development of advertising theory
and its relationship to advertising practices and processes.
Journal of
Brand Management
The latest ideas, techniques and developments from the major
players in branding... Design, launch, advertising, promotion,
audit, repositioning, perception, valuation, i.p. law.
Journal of Business & Industrial Marketing
Explores how leading-edge theory can be applied to solve
real-world problems in business and industrial marketing.
Journal of
Consumer Marketing
Examines issues and trends at the leading edge of consumer
marketing and franchising.
Journal of Marketing
From the American Marketing Association.
Journal of Marketing Communications
Devoted to publishing research papers and information concerning
all aspects of marketing communications and promotion management.
It is a channel for discussing emergent issues such as
relationship marketing and integrated marketing communications
together with behavioral foundations of marketing communications
and promotional management.
Journal of
Marketing Management
Covers management of the marketing mix, customer behavior,
marketing intelligence, and meta marketing (how marketing ideas
and techniques are applied to the less- or non-traditional areas
of services, public and non-profit organizations).
ListsNOW.com
Download mailing and telemarketing lists from Dun & Bradstreet and
Polk.
Magazinedata
Rates, demos, data and online media kits for major consumer
magazines.
Marketing Management
From the American Marketing Association.
Marketing Online
News, employment listings, and entertainment for everyone
involved, or interested in UK marketing.
Media Resources
An online media directory that helps businesses find appropriate
marketing and advertising opportunities.
Slipstream
An eclectic web resource for marketers.
TBWA Chiat/Day Idea Factory
One of the big players.
Technology Marketing
Focuses on the marketing, branding and advertising of technology
and new media.
Trendwatching.com
Scans the world for the most promising consumer/marketing trends
and related business ideas. Their monthly, free newsletter
attracts senior professionals from mover than 80 countries.
USADATA.com
They provide information about consumer behavior in the on-line
and off-line world on a national and local basis, along with
business demographics, advertising expenditures, and targeted
mailing lists for the insurance industry.
Zapdata
Helps target prospects with marketing information on 12 million US
businesses and 35 million contact names from leading data sources
like Dun and Bradstreet.
Demographics
American Demographics / Marketing Tools
County and City
Data Books
1988 and 1994 U.S. data. Variables can be selected and formatted
for a browser or for FTP download.
CyberAtlas
Statistics and demographics about web usage.
Government Information
Sharing Project
U.S. and regional economic and demographic data.
US Demography
Part of an initiative to identify, document, and provide simple
access to demographic information concerning The United States of
America.
Market Research
Academy of Marketing Science Review
Publishes high quality theoretical and applied research in the
areas of consumer behavior and marketing, and traditional
articles, conceptual papers, databases, commentary, and other
types of documents.
@ResearchInfo.com
The Online Community of the Market Research World.
Nielsen Media Research - Interactive Services
Provides television ratings and audience estimates.
Quirk's Marketing Research
Practical applications in marketing research. Case histories,
discussion of technique articles and Data Use columns.
STAT-USA/Internet Databases
A service of the U.S. Department of Commerce. A site for the U.S.
business, economic and trade community, providing authoritative
information from the Federal government.
Marketing on the Net
Ad-Guide
Internet Advertising, Marketing and Electronic Commerce.
Banner Exchange Services
A central listing of sites and organizations offering banner
exchanges.
CyberAtlas
Internet Statistics and Market Research for Web Marketers.
Electronic Markets
The International Journal of Electronic Commerce and Business
Media by the Institute for Media & Communications at the
University of St. Gallen, Switzerland.
eMarketer
A great source of information about marketing online.
Journal of Internet Marketing
Informs professionals and supports discussions of electronic
banking and commerce issues.
Jupiter Communications
Market Research on the Consumer Online Industry.
NetMarketing 200
Best B-to-B Websites
The top business-to-business web sites.
Personalization.com
News, information and analysis on Web personalization.
Organizations & Associations
American Advertising Federation
50,000 members committed to making advertising a positive force in
America's economy and culture.
American Academy of Advertising
An organization of advertising scholars and professionals with an
interest in advertising and advertising education.
American Association of Advertising Agencies
A management-oriented, national trade organization representing
the advertising agency business.
American Marketing Association
The world's largest and most comprehensive professional society of
marketers, consisting of more than 45,000 worldwide members in 92
countries and 500 chapters throughout North America.
Direct Marketing Association
Largest and oldest organization dedicated to direct marketing.
Institute of Professionals in Advertising
Mission: to serve, promote, and anticipate the collective
interests of advertising agencies; and in particular to define,
develop, and help maintain the highest possible standards of
professional practice within the advertising business.
National Mail Order Association
Formed in 1972 to help small to midsize businesses and
entrepreneurs that were involved, or wanted to become involved, in
the area of Mail Order Marketing.
Promax
Organization for promotion and marketing executives in the
electronic media.
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Chamber
Updates......
Check here for a list of LACC functions and
events.
View photos of recent LACC functions and
events.
Meet our newest members.
See the LACC in the news.
Check here for special announcements!
Sign up for LACC email announcements. |
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